Hot Dog Cart Business Plan
I intend to open a hot dog cart vending business in the downtown Hungryville business complex, where I will serve the lunch hour business crowd from 10:00 a.m. to 2:00 p.m., Monday through Friday, during the week.
Long lines were noticed at the three existing vendor carts and four sit-down or take-out eateries in this neighborhood, indicating that it is currently underserved. There are several existing venues, but many of the workers in the area must walk or drive a significant distance to get to them. I have determined that a fourth vendor cart, strategically placed in the ABC Business Complex, would be extremely beneficial to the business. Even without taking into consideration visitors, this business complex alone has a weekday population of 5000 people.
It is estimated that Americans consume 20 billion hot dogs every year, according to the American hotdog council. They are enjoyed by 95 percent of households in the United States. This equates to approximately 70 hotdogs per person every year. Approximately 15% of them are acquired from hotdog vendor carts in the style of the United States of America. On the basis of these data and a retail price of $5.00 per dish, which includes a side order and a beverage, the annual sales potential in the Hungyville business complex region is estimated to be $262,000.
The company will be known as “Bob’s Dogs Vending Co.” when it is officially established. It is owned and operated by a single individual.
It will cost me $10,000.00 over two years to get the business up and running, in addition to my own investment of $5000.00, which will cover the cost of the vendor cart and other necessary start-up materials. Please see the accompanying Start-Up Cost Estimate sheet for more information.
Beginning on June 1st, I intend to open my business.
Marketing plan (also known as a marketing strategy)
Sales of 200 average vendor servings each day are expected to generate gross annual sales of $ 175,000.00, based on predicted sales of $ 175,000.00. This level of sales can be realistically attained by serving only 4 percent of the total number of employees in the business complex on a daily basis.
Additional sales would be generated by servicing major events that take place throughout the evenings and weekends, such as athletic events, conventions, cultural events, parades, fairs, large sales, and corporate grand openings, among other activities.
Products will include normal and giant size quality sausage dogs, as well as related condiments and side order items such as coleslaw and potato chips. Soft drinks in cans and bottled water will also be available for purchase. Please see the menu sheet that has been provided.
Prices have been established after conducting market research on the prices charged by other nearby vendor carts. It has been possible to attain a profit margin of 66%. Please view the attachment for a comparison of item cost versus retail price information.
In order to attain success and market penetration, a business approach that is centered on professional quality must be maintained. Customer satisfaction and repeat business will be ensured as a result of this. Please review the attachments for the vendor cart dress code policy sheet and the employee rules of conduct policy sheet. These will become business policies and will be carefully enforced.
Three existing vendor carts and four sit-down or take-out eateries compete for customers’ business in the ABC Business Complex, which is a considerable walking distance away.
A storage facility and service center will be located at the owner’s residence, located at 21 Green Park Drive in Pleasantview, Ohio. Every day at 10:00 a.m., it will be transported into its new place and ready for business. Each morning, perishable food supplies will be kept or purchased from John’s Deli, located at 123 River’s Edge in Hungryville, and loaded into the cart. This approach will also make it easier to comply with all applicable health department regulations. Please see the attachment for a copy of the agreement between John’s Deli and Bob’s Dogs Vending Co. regarding storage and supply.
The vendor cart complies with all applicable health department standards and regulations, and it will be appropriately licensed and inspected by the department. It will be maintained in accordance with the manufacturer’s Vendor Cart Operations and Maintenance Guide, as well as any applicable county health department regulations and policies.
An operating permit and a location permit have been obtained from the local government. The administration of the ABC Office Complex has reached an agreement on a rental arrangement.
Food supplies and other essential materials have been procured from trustworthy and dependable local vendors and distributors. Please read the attachments for more information on the “Supplies List” and “Vendor Cart Reorder Form.”
Monthly estimated sales are
Monthly sales profit margin after food purchase costs
Less the following costs (estimated monthly)
Estimated product spoilage
Vendor Cart Rental
Business/ Health licenses
Other Business costs (tel, bank)
Equipment repairs allowance
Business loan repayment
TOTAL monthly expenses
Monthly Net Profit